I love this sign and the idea behind it. I love the design, the pop of the black and white letters, and the shape. It says a lot about the business and the people who run it. It’s attached to the wall outside a “simple” organic café next to our apartment in Mallorca. SIM–PLE. Yes, it’s a café sign, but I’ve taken it as an expression of my travel philosophy.

Simple, in this case, doesn’t exclude the complex; it merely strives to keep things uncomplicated. For example, we’re on the island of Mallorca, the largest of the Balearic Islands, and we’re here for a month. Basically, we’re hanging out, watching people, sampling foods, visiting markets, and reading about the island’s history. It’s “simple” travel. We have the luxury of time, something most tourists don’t have, so if we want to take a day off, we take a day off. Nothing is lost. We’re here to relax, enjoy, and learn, not maximize or quantify the experience. read more